Through our partners we enable companies to effectively and inexpensively create an ongoing dialog and relationship with customers, prospects, affiliates, partners, employees and others.
Partner Companies:
We work as your behind-the-scenes service provider. We offer an excellent way to expand your capabilities while reducing the complexities of managing accounts. Our expertise ensures your clients achieve the results they expect. Our price structure guarantees you a profit. Some of the standard services we provide are:
Fast Implementation
Merge, purge and clean email lists
Segment databases and prepare custom offers
Personalized email messages
Custom formatting - text, HTML, rich media
Testing for recipient email capabilities
Process remove requests
Purge lists & databases of invalid addresses
Track individual click-through for all email links
Collect information using Website forms
Send confirmations and acknowledgements
Process email replies and responses
Customized result measurement & reporting
High Reliability & Security
Web-based administration & managment
Additional capabilities include:
- Custom Web site registration and purchasing forms
- Payment and credit card processing
- Personalized pricing and discounts
- Custom backend data downloading and integration
Client Companies:
Customers want more information, communication and personalized service delivered in a targeted and relevant manner. Traditional marketing techniques don't satisfy these needs. Online relationship marketing can produce the following benefits:
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Reduce Cost
It costs six times as much to acquire a new customer than it does to retain a current one. So it makes sense to keep established customers satisfied.
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Establish Loyalty
Customer loyalty is about you and your product, quality and value, service and recognition. When you create a program that produces real loyalty, customers buy because of who you are -- not because of price.
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Educate Consumers
The more customers know you, the more loyal they become and the more likely they are to buy a wider variety and quantity of products or services from you.
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Create Lifetime Value
The longer you maintain your relationship with a customer, the less it costs to serve that customer and the more profitable the individual relationship becomes.
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Form a Unique Sales Force
When you develop customer relationships, you develop advocates. By encouraging their enthusiasm, you create a loyal sales force of customers that sings your praises.
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Build Your Customer Base
You must recognize the diversity of your customers, identify the best ones and develop an exclusive program in an effort to retain them. You can then focus marketing efforts on identifying and acquiring more like them.
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Establish a Dialogue
When you establish a two-way dialogue, you can better offer specific products and services that meet your customer desires.
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