ROI|netMedia integrates email marketing, customer service and online databases to provide highly effective relationship marketing systems. By having customer information, customer feedback and email integrated in one database, companies can confidently drive successful relationship marketing campaigns.

Client Case Study:

The client is a financial institution managing North America-based assets for some of the largest pension plans and other institutional clients. As part of its relationship marketing initiative, the company periodically invites clients to investment workshops held in numerous cities throughout the U.S. The company worked with ROI|netMedia to build a client database for personalizing online and offline invitations. The invitations asked recepients to access a custom online registration system. The supplied information was used to further personalize and target subsequent Web pages and email responses. Client email replies and inquiries were routed through the ROI|netMedia system and automatically categorized and presented to the appropriate personnel within the company. Clients received automatic personalized acknowledgements to every communications and those registering through the Web were presented with pre-filled forms. Registrants received update notices, as well as a post event survey, in the format they desired - text email, HTML email or Fax.

Benefits:

Because all information was integrated in to one database, it was possible to avoid redundant and inaccurate communications. Each automatic response was targeted, customized and personalized to the extent that it appeared to have been personally created. Client participation in the events was more than double what it had been previously and the reply rate to the invitation was nearly 100%. After the campaign the database was used to target both attendees and non-attendees for additional information and as a marketing base for future workshops.