| ROI | netMedia | |||||||
ROI|netMedia is unsurpassed in providing closed-loop event marketing, registration, payment, notification and attendee care solutions. Self-service ASP solutions do not even approach the customization and versatility we offer our partners and their clients. Our forte is in implementing a fully integrated custom registration system featuring interactive Web and email forms, personalized Web and email responses and acknowledgements, Web-based accounting and administrative system, custom payment and discount rules processing, credit card processing, personalized email marketing and more. We have experience with highly successful email marketing campaigns and can assist our partners in this area.
Our comprehensive administrative and reporting systems enable our partners to offer value-added management functions or to simply have the client do it themselves. Our pricing model fits most event management budgets and whether compared to ASP solutions or custom development, we offer clear value.
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Client Case Study:
Digitrends produces conferences and publishes print and online newsletters, magazines and other information resources about interactive marketing. The Digitrends family of information resources includes Digitrends quarterly review, eBiz Solutions magazine, Digitrends Daily e-mail newsletter, eBiz Daily e-mail newsletter, and Entertainment Beat Daily email newsletter. Digitrends conferences include Camp Interactive, Variety's Interactive Summit, eBiz Solutions, and Digitrends' Media Buyers Summit.
Through an ROI|netMedia partner, Digitrends has implemented an integrated event registration and relationship marketing campaign for all of the conferences they produce. The system incorporates interactive registration forms, out-bound email marketing, automated email responses, reminders and acknowledgements, payment processing and online accounting. The registration systems are transparently linked to the Digitrends Web site. Personalized outbound marketing emails contain links directly to personalized pre-filled registration forms. Our partner can create, target and send personalized outbound marketing messages at any time. Personalized acknowledgements, replies and conference updates are automatically scheduled and sent to registrants. The administration backend enables Digitrends' administrators to offer limitless pricing and discounting, and payment processing options. The event marketers and registration managers can monitor real-time up-to-date results for all activities through the web-based administrative system.
Some of the results noted by the client and our partner included a two-fold increase over previous year attendance, a substantial decrease over prior year marketing expenses, improved efficiencies in the registration management process, and better targeting for subsequent events and offers.