The ROI|netMedia Web-based lead management system is used to qualify and distribute sales leads, monitor lead follow-up and report on return on investment for leads distributed to inside sales, field sales and channel partners. It is a closed-loop system, allowing leads to be collected, qualified, distributed, tracked and reported directly from a Web browser.

The system integrates outbound email follow-up, qualifying Web forms and real-time reporting. The result is a closed-loop, qualified lead management system that salespeople can effortlessly access, managers can use to lead distribution and follow-up status, and marketers can use to gain the information needed to evaluate program success.

Client Case Study:
 The client is a rapidly growing national communications provider currently offering service in 20 large metropolitan markets: Atlanta, Boston, Chicago, Cleveland, Dallas, Fort Worth, Detroit, Houston, Los Angeles, Minneapolis, New York, Northern New Jersey, Northern Virginia, Oakland, Orange County, CA, Philadelphia, San Francisco, San Jose, Seattle and Washington D.C.

The company contracted with an ROI|netMedia partner to automate its trade show follow-up and lead qualifying. The service delivers outbound personalized email messages encouraging feedback from trade show attendees though a link to a custom survey form. The online forms collect lead qualifying information concerning products and time frames. The system incorporates lead distribution, follow-up and sales status features and reporting. The underlying ROI|netMedia database maintains all relevant information in regards to lead sources and follow-up, enabling marketers and sales managers to make responsible decisions.

Benefits:

The ROI|netMedia system enabled the company to pre-qualify leads and identify the most valuable prospects. The system reduced the cost and time associated with fulfilling information requests. The system also an efficient means of contacting, distributing and tracking leads, as well as providing tools for measuring the ROI of different lead generation processes.