Web sites combined with email are enabling businesses to develop more meaningful relationships with their customers by sending messages that are relevant and timely. Email marketing is evolving from an indiscriminate mass email distribution system to a highly targeted and customized relationship-building approach that is generating record results by delivering the right message to the right person at the right time. No other medium is as immediate, easy to use or inexpensive to implement.

ROI|netMedia technology and processes provide your organization with the ability to manage email campaigns that help you to grow, retain and maximize the lifetime value of your customer. We understand the power of permission-based email and work closely with you to develop campaigns that work. With our sophisticated technology, you will achieve high response rates, high conversions to sales and improved customer loyalty.

We are expert at getting campaigns up and running fast. Our proprietary platform enables flexibility and easy integration with existing systems. We understand tight deadlines and that it is critical to have a team you can rely on. Our implementation is campaign focused and therefore designed for results.

Your marketing needs are ever changing and we built our system with this in mind. Our system's robust flexibility enables us to respond to your changing needs with email, Web site and database innovations. We work closely with you to understand your marketing strategy and help you to develop tactics to best achieve your goals.

Filling in-boxes with unwanted email is a sure way to turn-off potential and existing customers. By using an integrated opt-in registration and email system to gain permission, you can also develop a better understanding of your customer's interests and ensure your messages are tailored to their preferences.

There are no hard-and-fast rules defining spam, or unsolicited commercial or bulk email. The problem for the marketer is that the objection to spam has little to do with content and a lot to do with cost-shifting. In the traditional marketing world, the advertiser bears all the cost, including delivery. When using email, the recipient's bandwidth, storage and processing are an integral part of the delivery system.

An Opt-in model, requires that you receive permission from potential recipients before sending them email messages. The double or verified opt-in model requires you to receive a reply confirmation message from an email address before sending any further communications. This ensures that those who have asked to receive communications from you are who they claim to be and that you have their permission to contact them. Response rates in double opt-in campaigns often exceed fifty percent.

Our opt-in registration forms appear as interactive forms on your Web site or within the body of an email message. They enable the customer to provide demographic information such as email address, name, mailing address, gender and more, as well as express an interest in specific product or service categories. For example, if you offer financial services, the customer can request to receive information on mutual funds, consumer loans, bill payment and other products.

The registration forms are customized to the look and feel of your company's Web image and branding. After a customer submits their profile information, they automatically receive a welcome email to confirm their profile data and any other appropriate information or message. Subsequent email messages contain a link back to a form on which customers can easily change their personal preferences or remove themselves from future mailings.

Sending personalized emails that greet customers on a first name basis and deliver information they want is vital to building customer loyalty. Through our email template merge features you have the ability to send one-to-one personalized offers with content relevant to each customer.

This feature can even be more powerful when sending newsletter or informational email messages interspersed with personal and custom marketing messages. Creating custom messages rather than adopting a one-size-fits-all approach will help ensure help in developing one-to-one relationships with customers.

Each message can be individually formatted for text, HTML and rich media viewing preferences. We can also integrate with third-party Web site personalization engines in order to trigger personalized email marketing messages when existing customers visit your Web site. The response rate from existing customers to personalized email marketing messages is often very high.

Each email can contain a custom mix of text, html, hyperlinks, or rich media such as streaming video and audio. A surefire way to anger email recipients is to send them messages in a format that doesn't work on their computer. While sending customers something they can not open is unwise, taking advantage of the richest format available has been shown very valuable. Using email detection techniques, we can ensure recipients have the capability of receiving a given email format before sending it to them.

We handle your email response processing. Whenever you send outbound email messages, you will receive a variety of replies and responses. In most circumstances, this will easily exceed the practical capabilities of manual processing. Some of the responses will be replies from your recipients. These may be straightforward auto-reply messages when someone is out of the office or more complex replies asking for more information. It is important for you to reliably respond, when appropriate, in a timely manner. You may also receive returned email messages from Internet servers. This happens for a variety of reasons: users might switch email addresses, companies change their domains, or Internet Service Providers may go out of business. We process replies by analyzing their contents. Emails that require a personal response, such as a request for more information, can be routed to your Inside Sales, Customer Service departments or any email address in your organization that you designate. We can automatically correct and re-send some types of returned email and remove the bad email addresses from your lists. This eliminates time consuming manual maintenance of email lists.

Our workflow engine allows for the creation of sequenced email campaigns - emails that are "triggered" by activities such as Web site visits, purchases or email replies. For example, you can deliver a personalized message to a target segment of customers who, responding to an email campaign, click on a URL tag contained in the email.

The robust capabilities of our Database system provides impressive control over your marketing campaigns. Knowing your customer and managing your database is essential to establishing an effective relationship marketing program and developing a one-to-one dialogue. Data captured from registration forms or imported from Web site or legacy databases is stored in the Database for campaign targeting, segmenting and reporting. The ROI|netMedia system will integrate data collected from in-house data mining operations across multiple channels such as online, call center or in-store transactions.

Your data is automatically verified for common errors such as bad email addresses, data mismatch, invalid characters, and duplicate entries. Additionally we run processes with functions such as removing those addresses flagged as "do not send" from previous campaigns. These processes help to ensure the data you are using is accurate and clean. The data is updated and integrated with new information such as offers received and responses to offers. This allows your database to be precisely segmented for the best opportunities.

Our Web-based management tools enable you to actively monitor and manage your own marketing campaigns. By eliminating the work associated with collecting, categorizing, analyzing, routing, measuring and processing campaign results, we free you up to actually manage the campaign. We provide tools and assistance so that you can focus on identifying niches and honing offers to maximize customer benefits and company profits. You can create your own personalized message template and send test messages to yourself and others for review. You can run trial queries against your database for segmenting purposes. You can relate lists and email templates and then define sending schedules.

Measuring results is an essential component of interactive marketing. Each email offer we send can contain tracked URLs, allowing you to accurately measure the response rates by knowing when someone has responded to your offer by clicking on a URL. Combining these measurements with our database capabilities, we can help you adopt a design-test-segment process that can drill down to the best micro-segmentation opportunities. Multiple unique URLs can be tracked allowing you to know who responded to which offer.

We also track important campaign statistics such as the number and type of replies, rejections, auto-responses, new Web site visitors and return visitors. Our browser-based administrative system provides real-time analysis of campaign results. These results can be used to fine-tune your customer knowledge and improve communications. Onscreen views provide administrative drill-down capabilities for modifying or adding information.

Your data is secure at all times. We built our system with security in mind. All of our database servers are physically isolated from the public Internet. Our Web servers can only access the database servers through a proprietary middleware system. We take advantage of every practical means of data security by using data encryption, firewall protection and encrypted passwords.

The systems running your campaign incorporate fault tolerance at every level. From the physical server hardware to the Internet connections, we have incorporated multiple levels of redundancy and fault tolerance.