ROI|netMedia provides an efficient means to automatically capture and use customer, product and warranty registration information. By providing customers with an easy and efficient means to register, companies can build valuable and important relationships. They then create a database that is useful in maintaining that relationship by targeting timely and appropriate information and offers.

Client Case Study:

The Broadband Communication Sector division of Motorola is the leading provider of integrated and interactive broadband access solutions and has approximately 7,000 employees and annual sales of approximately $2 billion. ROI|netMedia provided Motorola the capability to register users of its online product catalog and to use this information to customize the information presented to the user. First-time visitors to the catalog Web-site registered to receive access to the catalog pages. An automated system notified users of the necessary login information and assisted company personnel in assigning a security access level. The security access level transparently determined how to customize the information presented to the user when viewing each catalog page. Additionally, the registration processes allowed users to identify which product lines they were interested in and request to be notified through email of updates, new product releases and other important notices.

Benefits:

The ROI|netMedia customer registration system enabled Motorola's Broadband Communication Sector division to electronically capture valuable information about its customers. This information was then used to target appropriate information and offers resulting in stronger customer relationships and increased sales opportunities.